Founder of Taptico · AI Advocate · Small Business Advocate
Overwhelmed by AI? Good — that means you're paying attention. You don't need to learn it all. You need one hour and one win.
Coaching
Three ways to work with me, from a single session to your whole team.
01
Start here
Before
During
After
02
Go further
Build your business idea from scratch.
Week 1
Week 2
Week 3
Week 4
You leave with the offer, the first version and the workflow, all in accounts you own.
Born from building JoroSpray.com in a morning.
03
Bring the team
Hands-on: everyone works on their real projects and leaves with a finished win. Mixed skill welcome.
Want it done for you? That's Taptico.
People who want it done for them. Taptico builds and runs it instead.
If this sounds like you
Everyone says use AI. Nobody says where to start.
You tried ChatGPT once. It wrote something bland and you went back to work.
Your competitors have armies. You have a to-do list.
That's exactly who I build for.
Where to start
01
One hour
We sit down with your real work — the emails, quotes, follow-ups and reports already on your plate.
02
Same session
One finished thing, built on your own business, that saves you time this week. A session where nothing gets made is just a lunch.
03
Your call
Keep going on your own, bring your team to a workshop, or have Taptico build it for you. No pressure, straight answers.
The Argument
Corporate America doesn't win because it's better. It wins because it has more: more analysts, more data, more technology budget, more automation — and above all, more money.
A 3-person hardware store doesn't lose to Home Depot because Home Depot has better people. It loses because Home Depot has armies.
For the first time, that math is breakable. AI gives a 3-person company the brainpower a Fortune 500 firm pays millions for.
The slingshot was always there. We just needed someone to pick it up.
About Nick
I'm Nick W. Tapp, founder of Taptico and a twenty-year marketer who taught himself to build AI in public.
I'm not a coder and I'm not a futurist. I'm a marketer who got tired of watching great small businesses lose to inferior giants with bigger checkbooks.
I'm the 7th great-grandson of Chief William Taptico II, last hereditary chief of the Wicocomico Nation. The W has been passed father to son for 8 generations; I traced why through DNA.
His people won every court case against the English and still lost the land, because the other side had more of everything. That's why I build for the underdog.
AI for Small Business SMB Advocate Founder Speaker
Recipient of the University of West Georgia School of Communication, Film, and Media Career Achievement Award (2026).
From the Desk
New essays, August 2026.
AI Strategy · Aug 2026
Big companies are hiring one person to own AI. Main Street can't. The work still has to get done.
Water · Aug 2026
87 million gallons of water. Big number — compared with what?
Water · Aug 2026
Nationally overstated, locally understated, and the average of the two is a lie.
The daily build happens on X: wins, losses, and what I shipped today.
Press & speaking
Available for interviews, keynotes and podcasts.
FAQ
No. I'm a marketer, not a coder.
You pick a time on my calendar right away.
Yes. Team workshops start at $2,500.
One hour, your real work, one finished win.